Designing solely FOR the user is no longer enough rather designing WITH the user is a necessity.
One day, I might be feverishly sketching out a multitude of logo options and putting together mood boards, while on another day, I could be crafting animated icons or designing a high-impact pitch deck for one of our clients.
Think flowers and your mind will immediately picture a garden/ a field/ a vase full of colourful, fresh, and blooming flowers. Think Flower Design and your brain might associate further…
