Whether you are D2C, B2C, B2B, C2C or P2P, brand building is noticeably effective. The ability for the customer to recall you or search you is higher. Delighted customers become brand evangelists waiting to show off something about their superior partnership with you.
Continue Reading Moments That Matter: Mapping User Journeys for Better Business Outcomes
Branding is usually represented as an intangible undertaking with no method to measure outcomes. While it may not be as data-heavy as digital marketing, which can inform you of every…
Continue Reading Basics of Branding: A Guideline for Effective Brand Building